Jamie Oliver has redefined the way people think about cooking and healthy eating. Fresh from his recent Chef's Table episode on Netflix, we'll be chatting with Jamie about his story to date and some of his current passions and upcoming projects. This will be followed by a three course lunch in the garden featuring some of Jamie's most iconic dishes.

Join Amplify to explore the power of Worldbuilding - an immersive storytelling technique. Learn how collaborating with creators, communities and fans fuels brand innovation through collective experimentation and creativity.

‍Speakers include:
‍
‍Judy Lee, Sr Director, Global Brand Experiences, Pinterest
Jodie Porter, Head of Experiences, Formula 1

Hosted by Jeavon Smith, CCO and Sophy Vanner Critoph, Head of Strategy, Culture & Communications at Amplify.

Glenn Kitson is a cultural tour de force who has his feet firmly planted in both brand-land and in popular culture. As a highly sought after director, he works with some of the biggest names in music, lifestyle, fashion and performance sports. As a wry cultural commentator he's amassed a cult-like following of 200k+ people, and he LOVES a big coat (he was a stylist before he became a director).

CultureLab co-founder Jed Hallam will host this interview with Glenn, discussing brands in culture and subcultures built around brands.

TwentyFirstCenturyBrand will be sharing the initial findings from their upcoming paper, Transforming Legacy Brands Into Tomorrow's Icons alongside Jonathan Mildenhall, CMO of Rocket.

In a world obsessed with start-ups and scale-ups, this session will unpack the secrets of the legacy businesses that have successfully transformed to stay up and stay on top. Including insider cases and advice from brand leaders at the likes of the BBC, Calvin Klein, PepsiCo, Visa and Rocket.

By invite only. Click the button to register your interest.

TwentyFirstCenturyBrand will be sharing the initial findings from their upcoming paper, Unleashing the Hidden Potential of Brand in B2B.

Exploring how bold B2B leaders are rewriting the rules to build brands that ignite growth, inspire culture and win customers. Including insights and insider case studies from the likes of Adobe, Intuit Mailchimp, Pinterest, Alibaba.com, Snap and more.

By invite only. Click the button to register your interest.

Today, everything is entertainment. From simple behaviours like how we present ourselves online, to transformative practices like how news is delivered and elections are won. It’s how a launch campaign for a film can be a bigger spectacle than the film itself, or how an incongruous product collab can create demand from completely new audiences. This panel explores the exponential rise of everything as entertainment, and what this means for brands, talent and platforms, their narratives and the importance of ideas.

Baby Teeth are joined by:

Zoe Clapp, Global Director for YouTube Shorts, Artist + GenAI Marketing, YouTube
Jamie Adair of creative collective Crowns and Owls

In a rapidly evolving marketing landscape, start-up brands - the newer, smaller and often digital-native businesses - are rewriting the rules of customer engagement, brand storytelling and market disruption.

This session explores how legacy and established brands can absorb, adapt and apply the agility, creativity and risk-taking mindset of challenger startups to remain relevant and drive future growth.

Speakers include:

Jono Holt, CEO & Founder, Otherway
Peter Giorgi, SVP of Brand Marketing, Partnerships & Creative Excellence, Rocket
Sarah Keegan, Brand & Creative Director, Butternut Box

One for the hard-working event professionals.

The sun. The sweat. The sand. Did we mention the sand...?
Always the first to arrive and the last to leave.

No agenda. No speakers. No stress.
A chance to relax and recharge away from the crowds of La Croisette.

Join us for a drink, nab a nibble and take a moment out to quietly celebrate being a part of this unique festival.

Exclusive House of Koko pop up. Sunset drinks and BBQ with special music guests. By invitation only.